Brand Identity
Performance Apparel Design
Basic Apparel Design
Enamel Pin

Team Yacht Club, cycling race team based out of Austin, Texas. A very Design forward team that thrives on their style. Their reputation in visual presence has always been highly anticipated and recognized. The task at hand was to not only create a fresh look for 2016, but create something that clearly speaks TYC in a very true form. Over the course of the year, new pieces of the project have appeared, while there is more left to come as the year progresses.

Photography by: Travis Hallmark, Dave McLaughlin & Tyler Nutter